"It can be costly to engage in that behavior," says Haselton.
For the study, which was published in the journal Hormones and Behavior, Haselton had 38 college women fill out a daily diary of their sexual interests and feelings. The majority of them had a boyfriend or husband. When the women neared their time of ovulation, they reported feeling more attractive and more interested in going out to meet men, even if they were already in a relationship.
Flirting also increased, much to the dismay of their partners. As a result, men were more likely to become jealous and possessive during their girlfriend's peak reproductive days. The unattractive guys were on guard all the time, especially if the women they were dating were seen as better looking than them.
Haselton says that some women are clearly slipping past their protective mates. About two to four percent of all pregnancies, according to some estimates, are the result of a one-time fling or affair.
"Men are not the only ones who are cheating," she says.
The sanctity of marriage is not hopeless, however. Indeed, any biological urge to cheat must compete with a natural impulse for monogamy. With the extended time it takes to care for a child, Haselton says that women must balance their basic reproductive desires against the need to find a responsible partner.
"The push for monogamy is also strong," she says.
In the end, it may be natural to find others attractive, but that is no reason to wreck a good relationship.
"It's their choice," Haselton says.